European and Commonwealth swimming champion, Francesca Halsall, has received a timely boost ahead of the World Aquatics Championship in Shanghai this month (July 16-31), with the announcement of a new sponsorship deal with leading European sports nutrition company, Multipower.
The deal will see Halsall use a range of Multipower bars, gels, drinks and powders, as she works towards Olympic glory – and a potential five medal haul – on home soil, at the 2012 Games in London. The 21-year-old, Loughborough-based swimmer, will be looking to kick-start her Olympic campaign by securing her first World Championship title in Shanghai, to improve upon the silver medal she won in 100m freestyle at the 2009 World Championship.
Despite an operation on her ankle in December, Halsall has had an impressive start to the 2011 season. She recorded the world’s fastest 100m freestyle time this year, of 53.61 seconds at the British Trials in June, only to see her time eclipsed by one hundredth of a second by Holland’s Femke Heemskerk just two weeks later.
Speaking before travelling to Shanghai, Halsall commented: ‘I am delighted to have the support of Multipower, both ahead of the World Championships and as I work towards London 2012. In light of my interrupted close season, I’ve been really pleased with my results so far this year, particularly after my fast swim in the 100m freestyle in the June trials. Having someone who has just swum faster than me makes me even more determined to win in China!’
Multipower’s UK Marketing Manager, Steve Kessell said: ‘It is an exciting time for Fran, as she builds towards London 2012 and we look forward to working closely with her, to ensure she has the necessary sports nutrition to help prepare for, compete in and recover from racing. With a training regime based around 60km of pool lengths per week, her nutritional needs are considerable and our Sportsfood team looks forward to working with Fran and her coaches to tailor her sports nutrition diet to maximum effect.
‘We wish Fran the best of luck for the World Championships in Shanghai.’ The Southport-born swimmer is hotly tipped for multiple medals at the London Olympics. In 2010 she became Britain’s most successful swimmer at a single European Championships, with a total medal tally of two gold, two silver and one bronze. Later that year she secured the Commonwealth title over 50m Butterfly, part of another five medal return, despite suffering from sickness during the Games. Halsall will focus on freestyle events at the World Championships in China, after narrowly missing out on qualification for Butterfly.
Press Release courtesy of Multipower Sportsfood.