After 20 years of involvement in this industry I think I may have come full circle. Starting as an uninformed aspiring athlete, I have progressed through the ranks from regional, national, European, World and Universe champion to certified professional bodybuilder.
Looking in from another angle one may include sponsored athlete by some of the leading brand names in the industry and it so gladdens me that one of the main instigators of Hard Labour Nutrition is the Managing Director of a leading UK brand who remembers and acknowledges the hard work I put in as a distributor for his brand in the 1990s. This attitude is very uncommon in the sports supplement industry of today! I am also thankful to a number of well-meaning athletes whose positive attitude leant weight to what has now become a reality.
On my own part I have come to realise that my experience and expectations as an athlete, former champion and businessman has brought me in direct contact with the people who matter – the consumer – in knowing what they really need and it is for this reason that this brand should be conceived as a one created by an athlete with the needs of athletes in mind.
What does an athlete want from a supplement brand? I can relate to this because I am an athlete myself who has been there and done it. I also assist other athletes and fitness enthusiasts to reach their individual goals. They rely on my advice and recommendations and I would hate to let them down.
The athlete wants to be told the truth.The athlete wants a product that represents good value for moneyThe athlete wants a supplement that can tie in to his/her overall budget enabling them to excel in his/her sport.The athlete wants genuine assistance in reaching his/her goals.
Our Goals and Principles
Hard Labour Nutrition policy will be to strive to tell you the truth. We will tell it the way it is. We will make our supplements affordable but with the best possible ingredients for that money. We will provide you with additional support to enable you to get the best out of your supplements, training and general nutrition.
Advantages of Hard Labour Nutrition
We shall advise you on the truth about supplements (No hype and aggressive marketing which has no bearing on nutritional logic or reality) and assist you in making intelligent choices.
We can advise on macro nutrient intake to help you best utilise your investment in supplements.We will have a proactive/interactive facility for direct contact for dedicated members onlineWe will incorporate a members-only section providing assistance to all our customers, athletes and members.Our annual event, Raw Power Weekend™ should be viewed in a similar light i.e. rewarding hardworking athletes for their support in concert with our close friends in the industry who share in the same philosophy.It will then be up to you to accept or reject our recommendations.My competitive career and profile should leave no doubt that I know the business, have done the business and practice what I preach. I remain one of a handful of former athletes that still puts something back into the bread basket of bodybuilding and sport in general. We have done this through our annual event, Raw Power™ Weekend and continue to support bonafide competitive athletes and other physique events taking place in the UK – the most recent being the UKBFF North East qualifier in September 2009. There are other sponsorship plans for the future.
I would like to extend my profound gratitude to those who assisted me in putting these nutritional formulations together. To Freya, Johanna, and Ulf, who advised in putting these formulations together. Also other friends in the UK who gave useful advice on labelling laws and EU regulations. Your anonymity has been respected. I thank you all.
Dayo Audi – Mr Britain, Mr Europe, Mr World and Mr UniverseIFBB Professional