Multipower is Europe’s No 1 Sportsfood company having expanded dramatically since it was founded in 1977, leading the way in product development and innovation. Today Multipower trades in every European country having joined forces with the Atlantic Group, a blue chip brand distribution company.

Multipower’s award winning innovative products have been developed with the German Olympic Centre Rhein Rhur and are constantly developing new products by working closely with many world class athletes.

All our products are manufactured in compliance with the DIN ISO 9001:2000 certificate and the HACCP system. All raw materials are sourced from reputable suppliers who adhere to the same high standards. As the processing of pro-hormones or doping substances is illegal for German manufacturers, who work in such a controlled environment, contamination is impossible. Multipower products are drug free for the peace of mind of elite athletes. Regular analyses of our products are carried out and documented by the Sports University of Cologne.

In the UK Multipower is proud to sponsor a wide range of world champion athletes. These include champion powerlifters, sprinters and tri-athletes as well as Wolverhampton Wanderers Football Club, Castleford Tigers RLFC, Sheffield United Football Club, Sussex County Cricket Club and one of Europe’s top pro cycling teams, Team Milram.

Leading health clubs and gyms nationwide are stocking Multipower’s products for today’s fitness customers, including Fitness First, Bannatynes, DW Sports Fitness, Nuffield Clubs, Holland & Barrett and GNC stores.

The Multipower philosophy is to support products with a direct sales service, which not only delivers but will train the staff and merchandise each club with informative material. This is not matched by competitors who have reliance upon ‘wholesalers’ and this support package is an important point of difference setting Multipower apart from the competition.

With customers demanding more from their memberships the onus is on operators to provide more facilities and services to retain these members. Over 75% of clubs are offering diet counselling; a natural consequence of this is supplement recommendation and sales.

Sportsfoods are very important tools to assist in maximum sporting performance. Many items in Multipowers range are in single portion ready-to-use packs so that convenience is at a premium. Multipower has products that provide energy, vitamins, fluids, protein and can be matched to suit any training or competitive objective.